Alberto Ferreras creates content for global brands, networks, and museums. From documentary series for HBO to immersive experiences for the Smithsonian Institution, his work has been praised for its insight and authenticity.
Alberto Ferreras is the creator of HBO’s long-running documentary series Habla (2003–2022) and the author of the award-winning novel B as in Beauty—published in the U.S. in 2009, and Spain, and Italy in 2012. He is also the co-creator of El Perro y el Gato (2003), a bilingual animated series for HBO Family. He made his screenwriting debut with Dynamo’s feature film ¡Que Viva la Música! at the 2015 Sundance Film Festival. His award-winning independent short films have been presented at the Berlinale, Outfest, Image + Nation, and numerous other festivals worldwide.
His video installation Somos was on view at the National Museum of American History in Washington, DC (2023–2025), followed by American Latinos 1935–1945 an immersive installation that has been presented at the Instituto Cervantes in New York (2024), Lisbon (2025) and at Casa de América in Madrid (2026).
His advertising work spans major clients such as HBO, MTV, Verizon, Dish, and DirecTV, as well as branded content for Kmart, P&G, Toyota, GSK, Genworth, and MetroPlus. He created and directed Madres y Comadres (2011), the first branded-content webnovela produced by Kmart for the U.S. Hispanic market, and the documentary Cada Paso del Camino (2017), commissioned by AARP and D Expósito & Partners, which premiered at the New York Latino Film Festival and went viral on Facebook with over 7 million views.
For the stage, Ferreras wrote and directed The Miracle (2024) and Hamlet in Harlem (2022)—both produced at Theater for the New City in New York—, and the comedy My Audition for Almodóvar (2011) at IATI Theater.
His photographic work has been exhibited at the Museum of Modern Art in Bogotá in the digital show Ciudades Durmientes (Sleeping Cities, 2020), and in his video installation Somos, which features 150 of his iPhone portraits of U.S. Latinos.
As a lyricist, he collaborated with Madonna on the Spanish adaptation of What It Feels Like for a Girl for her Drowned World Tour, and with Los Crema Paraíso on Varón Domado for their album De Película.
American Latinos 1935–1945 is an immersive audiovisual installation created by Alberto Ferreras, featuring more than 300 archival portraits of Latino life in the United States and Puerto Rico.
Built from three years of research into the Library of Congress’s photographic collections, the installation brings together portraits by Dorothea Lange, Russell Lee, Marion Post Wolcott, Jack Delano, John Collier Jr., and others, with narration by actress Olga Merediz and music by Lalo Guerrero.
Instituto Cervantes New York – May 16th to June 12th, 2024
Instituto Cervantes Lisbon – November 13th, 2025 to January 20th 2026
Casa de América Madrid – June 30th to September 30th 2026.
Somos is the first video installation commissioned by the Smithsonian’s National Museum of the American Latino.
Written, directed, and produced by Alberto Ferreras, it combines personal testimonies with archival images, and 150 portraits of Latinos photographed on an iPhone to explore identity, family, and belonging.
Somos was presented in the Molina Family Latino Gallery at the National Museum of American History in Washington, D.C., from 2022 to 2025. The installation received widespread acclaim and inspired a $5 million donation from Walmart to the museum.
The Moth made international headlines with its first bilingual Mainstage event, held in October 2025 at the auditorium of El Museo del Barrio in Manhattan.
The program featured powerful stories by Diego Garrido, D Stroy, Rachel Strauss, Martha Ruiz-Perilla, and host Javier Morillo, with music by Neil Ochoa y Los Consentidos de la Casa.
The show was directed by Alberto Ferreras and Jodi Powell, and produced by Gabriel Szanjert, with Patricia Ureña and Christina Norman.
¿Qué es Shingles? is a health awareness campaign from TelevisaUnivision’s Así Studios and GSK, directed and edited by Alberto Ferreras.
Through three short documentaries, real patients share their experiences with shingles, while a medical expert addresses common myths and misconceptions.
Created for Hispanic audiences, the campaign combines personal storytelling with clear medical information to make the symptoms and impact of shingles more accessible and relatable.
A young ivy-league filmmaker is determined to produced his all-Latino urban adaptation of Shakespeare’s immortal drama. The only problem is that he doesn’t know much about Latinos, Harlem, or even Hamlet.
This “comedy of errors about a tragedy of errors” written and directed by Alberto Ferreras premiered at Theater for the New City in New York on April 7, 2022, for 12 sold-out performances.
It had a second run in November 2022, and received three Latino Alternative Theater Awards for Best Ensemble, Best Direction and Best Production of Comedy.
SELECTED WORK
