Creative Director
From HBO to
the Smithsonian.
Stories that connect.
Alberto Ferreras creates work that brings people, brands, and cultures together.
From Habla Now · HBO · 2020
Selected clients
& collaborators
A selection of the work
Human stories. Lasting impact.
HBO · Documentary series
Habla
Nearly two decades of honest, intimate stories that brought Latino voices to HBO.
SERIES CREATOR · EXECUTIVE PRODUCER
DIRECTOR · EDITOR
GSK / Así Studios · Branded content
¿Qué es shingles?
Culturally relevant health storytelling. 7.7 million social video views, exceeding the campaign’s target by 22%.
CREATIVE LEAD · DIRECTOR · EDITOR
Smithsonian · Immersive storytelling
Somos
The first video installation commissioned by the National Museum of the American Latino. Many voices. A shared American story.
DIRECTOR · WRITER · PRODUCER
PORTRAIT PHOTOGRAPHER · EDITOR
Independent vision · International reach
American Latinos
1935–1945
Three years of research. Approximately 30,000 photographs reviewed. An immersive installation bringing an overlooked chapter of American history into view.
Presented in New York, Lisbon, and Madrid.
Watch the installation trailer ↗The creative perspective
A filmmaker’s eye.
A writer’s voice.
A creative leader.
Alberto Ferreras leads projects from concept through production and final delivery, bringing a deep understanding of multicultural audiences to branded content, documentaries, and immersive experiences.
Based in New York, he brings together the idea, the story, and the right creative team to make work that connects.
Creative direction / Writing / Directing / Editing
Let’s make something meaningful