Alberto Ferreras is an author, multimedia artist, and creative executive, known for projects that explore and explain the diversity and complexity of the US Latino experience.
His “American Latinos 1935-1945”, is a multimedia project that includes an itinerant video installation with more than 250 breathtaking portraits of Hispanics taken by some of the most important photographers in US history.
All images courtesy of the Library of Congress Prints and Photographs Division.
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“The Miracle” – Play
Caracas 1971: A group of toddlers rehearse Jingle Bells. A nun approaches one of the kids, and whispers in his ear: “Honey, DON’T SING, just move your lips.” That kid was Alberto Ferreras, and that anecdote is the starting point of The Miracle—a part memoir, part musical, part improv (with a splash of celebrity gossip) Off Off Broadway immersive experience—that had its first run on February 2024, at Theater for the New City in New York.
“B as in Beauty” – Novel
Best English Fiction at the International Latino Book Awards 2009. Chosen Best novel of the year by Siempre Mujer Magazine.
“B as in Beauty” was published in English by GCP Hachette Book Group (2009) , Vintage Español Random House (2011), Espasa Libros in Spain (2012), and Baldini Castoldi in Italy (2012).
“Somos” – Video Installation
“Somos” (2021) is the first commissioned video installation of the National Museum of the American Latino. It’s on display at the Molina Family Gallery, in the National Museum of American History. Directed, produced and edited by Alberto Ferreras. Cinematography by Alex Stikich. Sound design by Visionear’s Eduardo Larez. Motion graphics by Mouna Creatives.
“Habla” – Documentary Series
Winner of the Imagen, the Mosaic, the New York Film Festivals Awards, Promax and Mark Awards.
16 one-hour specials produced by HBO U.S. between 2003 and 2022. Created, directed and edited by Alberto Ferreras. Cinematography by Henry Adebonojo. Production by Joanne Ebanks, Leslie Cohen, Trina Bardusco, Lucinda Martinez, Jessica Vargas, Chrissie Hines, Rebecca Vazquez, Chris Spencer, Elaine Brown, Danielle Berger, Neyda Martinez and Alberto Ferreras.
About
Alberto Ferreras is an author, filmmaker, and multimedia artist known for “American Latinos 1935-1945″ an immersive video installation and multimedia project based on portraits from the Library of Congress, and “Somos”, the first video installation commissioned by the National Museum of American Latino.
He is the creator of the “Habla” documentary series for HBO (2003-2022), and the author of the award-winning novel “B as in Beauty”—published in the U.S. Spain, and Italy (2009).
His independent short film series “The Lessons by Alberto Ferreras” (2017-2020) has been invited to countless film festivals around the world— winning the Best Alumni Film and the Audience Award at the Sedona International Film Festival 2020.
He is also one of the creators of “El Perro y el Gato” (2003), a bilingual children’s animated show for HBO Family, and “Madres y Comadres” (2011) the first branded content web-novela produced by Kmart for the Hispanic market of the U.S.
Ferreras made his debut as a screenwriter with the feature film “Que Viva La Música” (Sundance 2015). His documentary “Cada Paso del Camino” (2017) commissioned by AARP/D Expósito premiered at the NY Latino Film Festival and went wildly viral on Facebook reaching more than 7 million views.
For the stage, he wrote and directed “The Miracle” (2024), “Hamlet in Harlem” (2022)—both at Theater For The New City in New York—, and “My Audition for Almodovar” (2011) at IATI.
His work as a photographer has been featured at the Museum of Modern Art in Bogota, in the “Ciudades Durmientes” (Sleeping Cities) digital exhibit 2020, and in 150 portraits of US Latinos included in his “Somos” installation for the Smithsonian Institution.
As a lyricist, he has collaborated with Madonna—translating to Spanish “What It Feels Like For a Girl” for her Drowned World Tour—, and with Los Crema Paraíso writing “Varón Domado” for their album “De Película”.
Ferreras started his career as a TV writer for MTV Internacional with Daisy Fuentes (1991 to 1993) and then became Executive Producer of HBO Creative Services (1993 – 2005) in charge of commercial campaigns, behind-the-scenes specials, and short-form content creation.
creative consulting
Alberto Ferreras has created ad campaigns in English and Spanish for global brands. He is currently the Creative Executive in Residence of Asi, Televisa Univision’s branded content studio.
PUBLIC SPEAKER
Discussing the US Latino experience and the importance of inclusion in film, television and literature
“B as in Beauty is a winner… a hilarious, bizarre, and poignant all-in-one wonderful read. I absolutely loved it. B as in Beauty is B as in Brilliant!.”